Associated e-Training & Consultancy

Segmentation, Positioning and Market Mix

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

Segmentation, Positioning and the Marketing Mix are key elements of the marketing strategy. This course examines all three concepts and explains how to position your organisation in the market.

Course Aim:

To give the learner an understanding of how markets can be segmented.

Duration

2 - 4 hours

Audience

Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Objectives:

After taking Segmentation, Positioning and the Marketing Mix, the student will be able to:

Demonstrate how segmentation can reduce waste and increase profitability

Understand what is required for effective segmentation

Understand what is meant by the terms ‘targeting’ and ‘positioning’

Identify the ‘Four Ps’ of the marketing mix

Price:

Normal Price: $345.00

Special Offer Price: $245.00

YOU SAVE: $100.00 (34.5%)

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