Associated e-Training & Consultancy

Marketing Research

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

Business decisions are usually made in a state of uncertainty, which means that they carry an element of risk. Market research helps to reduce this risk, and allows better, more informed decisions. This course examines the various types of research that can be done, and then explores the processes involved.

Course Aim:

To give the learner an understanding of why and how market research is carried out.

Duration

2 - 4 hours

Audience

Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Objectives:

After taking Market Research, the student will be able to:

Explain the difference between quantitative and qualitative research

Differentiate between primary and secondary research

Plan a marketing research program

Understand the differences between consumer and organisational marketing research

Identify a range of areas where I.T. affects marketing

Appreciate the importance of a ‘common sense’ approach to research

Price:

Normal Price: $345.00

Special Offer Price: $245.00

YOU SAVE: $100.00 (34.5%)

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