Associated e-Training & Consultancy

Integrated Marketing Communications

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

Integrated Marketing Communications (IMC) is a method of ensuring that all forms of communication and messages are carefully linked together. This course examines IMC in terms of the benefits it brings, the barriers that must be overcome, and the rules that should be followed. It concludes by providing a ‘real-world’ case study.

Course Aim:

To give the learner an overview of Integrated Marketing Communications (IMC) – in particular the benefits that it can bring.

Duration

2 - 4 hours

Audience

Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Objectives:

After taking Integrated Marketing Communications, the student will be able to:

List the eleven tools in the communications mix

Understand both the barriers to and the benefits of IMC

Demonstrate an awareness of various communication models

List three one-to-one communication tools and explain how they can be integrated

Understand what two dimensional, three dimensional and four dimensional communication tools can do

Explain why corporate image is the ultimate integrator

List and apply the ten golden rules for integrated marketing communications

Price:

Normal Price: $345.00

Special Offer Price: $245.00

YOU SAVE: $100.00 (34.5%)

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